What is An Influencer?

The answer is quite simple. YOU are an influencer. Your mother, your father, your sister, your cousin- We are all influencers. You trust these people, you value their opinion so they have the power to influence your decision. Being that social media is so huge these days (duh), Im pretty sure that you've heard the term 'Influence' or 'influencer' at some time or another. Some people call them brand ambassadors, promoters etc.

How Can Anybody Be An Influencer?

Take for an example a simple Facebook post. Someone says they are visiting a new restaurant and you comment for them to let you know how it was. They eventually come back and give a not so hot review and you're now on the fence on whether or not you should check it out or not. They have ultimately INFLUENCED your decision on whether or nor to try the new restaurant. Got that?

Can Some Have More Influence Than Others?

There is no mistaking that some people have a bigger influence than others. Lets take Beyonce for an example. Allure Magazine wrote an article back in September called "The Beyonce Effect." The writers praised Beyonce for her 'whatever she touches turns to gold" influence. With just a single Instagram post, Beyonce can help a brand make more than it makes in a year- in one day. Will you pay an arm and leg? Sure. But you'll definitely make enough to buy a new arm and a leg. Lol

Influencers on a smaller scale can no doubt help your business as well. They have built a tribe of loyal followers and can help your brand reach new heights with a tweet or post. Check out these case studies on Ninja Outreach.

Are there Different Types of Influencers?

For sure! This is not a one size fits all type of deal we're talking about. Different influencers will suit different types of businesses in different ways. There are beauty, fashion, lifestyle, tech, business, food - and the list goes on. Different influencers will also have different audiences. Its imperative to do you research before selecting an influencer to represent your brand.  We will be going over research tips in a later post so make sure you are subscribed to our email list.

In conclusion, influencers have a huge impact on .. well everything. As a business owner, you have to make some serious decisions about how and where influencers will fit into your marketing plan. Its a make or break in your overall success.